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Campaigns & Proposals

Gallery 971 Graduation Project

Gallery 971 was my Undergraduate graduation project at Canadian University Dubai (CUD). The project was an alternative tourism campaign proposal to Dubai Tourism and Commerce marketing, which included a photography competition for residents of the UAE, the photos of which would be used for international tourism campaigns and displayed at an exhibition named Gallery 971. '971' stands for the UAE called code. The proposal was created alongside my colleague Zeena Sherafeldin. 

What's Cooking India?

What's cooking India? is a tourism campaign proposal to promote Indian tourism. The campaign focuses on promoting local cuisines and experiences targeting the international millennial population who seek experiences, particularly culinary, much more than their predecessors. The proposal was created alongside my colleague Abdulla Al Hadi. 

Air Canada- We are coming home! 

We are coming home is a PR campaign proposal for Air Canada created by my colleagues and me. The proposal uses the values of family, love, safety, comfort, and timeliness to promote the use of Air Canada as a preferred means of travel among people in the UAE. 

Filli Cafe Logo Design

This is a new logo proposal for a popular cafe chain in the UAE, named Filli. The proposal was created as part of a design class at my university. This brand was selected particularly because their old logo had been outdated and I wished to provide it with a fresh new look. 

CUD New Library Proposal

As we shifted to a new campus of Canadian University Dubai (CUD), one of my professors encouraged us to submit a business proposal of a new design for the new CUD library. My colleagues, Madhulika, Sabrina, and I, devised this proposal of a green and open library.

Louvre Abu Dhabi Proposal

A PR campaign proposal to promote Louvre Abu Dhabi internationally through a 'universal' approach wherein different countries will be given turns in representing their region, thereby attracting tourists from those regions. 

Louvre AD.jpg
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